With so much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?
There’s been a virtual explosion of social-networking sites in the past year or two. Even the major players like Google, Yahoo and MSN are becoming into it.
With therefore much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?
I’ve been watching social networking for quite a while now. The truth is I am a part of numerous social networking web sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two. To learn more, please consider having a view at: paper source georgetown dc.
I joined partly because I wished to see what they were, but more to the point to see on SEM what influence social media might have in the coming years.
I’ve been an associate of numerous ser-vices for quite a while and the reach these sites have is amazing.
As an example, from my LinkedIn network of seven people I’ve an extended network of over 12,600 people. We discovered logo by searching newspapers.
Imagine that – I am just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I can offer for them.
Through their connections and my connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising opportunities are there for Social Networking?
Well, let’s have a look at MySpace.
MySpace is among the prime sites on the internet today. I-t racked up 9.4 thousand page-views in August 2005 (over Google) and new users are signing up at a mind-boggling rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. I-t allows users to post photographs of themselves and their friends, create a blog, record their favorite groups, view and share videos, suggest activities to do and lists a set of people they consider friends. It is with this ‘Friends List’ where all the opportunities lie.
All thirty million-plus people of MySpace have a friends site that lists people that person views their friend. This is a listing of individuals who they’re interested in speaking with and about, along with hearing from on a regular basis. When you add someone as your friend they can send you emails, discuss your pictures, read your blogs, as well as leave messages that you can then tell the others. This really is an opportunity for instant feedback about you.
The capacity to include friends to your page is critical for advertising to MySpace users. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, ‘This technology is growing up with out ever watched developed media. ‘They don’t think in terms of-the record, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and obviously MySpace. This great glyconutrient portfolio has a pile of lovely suggestions for when to look at this enterprise.
You can view how this might grow.
Let us say you develop a MySpace account to fairly share your product or service. You blog about it and look for your interests that may be shared by others.
Afterward you invite them to be your friend. Once they become a friend you begin your ‘comfortable market’ selling your product for them.
They start blogging and sharing it, as they grow to understand it. Quickly thousands or even thousand of people are referring to you and your product or service.
Don’t think this will work?
I want to give you some examples. There are lots of bands who have gotten their start MySpace. By simply hosting a number of their music online and blogging about themselves they created a following. Soon they’d file deals and contracts prearranged.
Naturally to use services like MySpace you-need to get some thing this target audience needs. If you don’t then you probably shouldn’t put an excessive amount of effort into MySpace. This provocative visit paper has oodles of unusual suggestions for the reason for it.
But that does not mean other social network opportunities ought to be ignored. When I stated earlier, Linked-in is more of a specialist introduction service. If your products or services meets here then by all means investigate it more.
And you’ll find the others aswell. Services such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
When you have ever wondered what other online opportunities might be on the market, con-sider social media. Maybe it’s the next great website marketing channel..